In the online business world, competition is fierce: anybody can be anything. Here, we share useful content marketing, branding advices, and digital strategy tips, hints, and insights that can help you outsmart and outgrow the competition.
Client Retention Strategies—Scale Differently as a Brand Owner Did you know that if you retain just 5 percent of your customers, you get to increase your profit by up to 125 perc
Measuring Your Brand Perception Brand perception is vital to a brand’s growth and sustainability. It is a powerful tool to grow your business. Brand perception is what your
The Nigerian Trademarks Act defines a trademark as “a mark used or proposed to be used in relation to goods for the purpose of indicating, or so as to indicate, a connection in t
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