Measuring Your Brand Perception
Brand perception is vital to a brand’s growth and sustainability. It is a powerful tool to grow your business.
Brand perception is what your customers feel and think about your brand. So, you need to understand how your brand—its product and services, its social media presence and communications—resonates with your audience. This is important because once certain perceptions are established in the minds of your audience, it takes a major move on your part to correct it.
Brands need to be aware of the fact that an ad or a review or product package can instantly shift a consumer’s perception of their brand from neutral to negative or positive. This is how much brand perception matters.
As a result, you should consider measuring your brand perception if you don’t do that already. We listed out some methods to assist you measure your brand perception.
How to measure brand perception?
- Reading online reviews: being regularly updated about your audience’s opinion of you is critical for measuring your brand perception.
- Ask your customers: you shouldn’t have to assume what your brand perception is; simply ask your audience. Run surveys and make sure your employees pay attention to your audience’s opinions.
- Ask your employees: your employees are the ones directly involved in marketing, selling and managing your brand’s products and services. They are in the best position to interact with your customers and give you feedback about their perception of your brand.
- Use only relevant contents: after identifying your target audience, your content should be targeted at communicating your brand vision and everything it stands for. That way, you are able to measure and control your brand perception.
Brand perception is the fuel for a brand’s success. If you need help understanding your brand perception or will like to leverage our expertise to improve the way your brand is perceived, feel free to reach out to us. We are only a call away.