Client Retention Strategies
Client Retention Strategies—Scale Differently as a Brand Owner Did you know that if you retain just 5 percent of your customers, you get to increase your profit by up to 125 percent? Now, which do you focus more attention and resources on? Customer acquisition or retention? We understand that most brand owners focus all their […]
Brand Perception
Measuring Your Brand Perception Brand perception is vital to a brand’s growth and sustainability. It is a powerful tool to grow your business. Brand perception is what your customers feel and think about your brand. So, you need to understand how your brand—its product and services, its social media presence and communications—resonates with your audience. […]
Trademark Registration: Understanding the Distinction Between Standard Character Mark and Stylised Mark
The Nigerian Trademarks Act defines a trademark as “a mark used or proposed to be used in relation to goods for the purpose of indicating, or so as to indicate, a connection in the course of trade between the goods, and some person having the right either as proprietor or as registered user to use […]
Data Privacy laws in Nigeria; A cursory look
Data Privacy in rebus apertissimis nimium longi sumus. Qua tu etiam inprudens utebare non numquam. Non est ista, inquam, Piso, magna dissensio. Prioris generis est docilitas, memoria; Verum hoc idem saepe faciamus. Tum Torquatus: Prorsus, inquit, assentior; Ita enim vivunt quidam, ut eorum vita refellatur oratio. Quis non odit sordidos, vanos, leves, futtiles? Ea possunt […]