Client Retention Strategies

Client Retention Strategies—Scale Differently as a Brand Owner Did you know that if you retain just 5 percent of your customers, you get to increase your profit by up to 125 percent?  Now, which do you focus more attention and resources on? Customer acquisition or retention? We understand that most brand owners focus all their […]

Brand Perception

Measuring Your Brand Perception Brand perception is vital to a brand’s growth and sustainability. It is a powerful tool to grow your business.  Brand perception is what your customers feel and think about your brand. So, you need to understand how your brand—its product and services, its social media presence and communications—resonates with your audience. […]